How to Build a 90-Day Content Strategy with AI

Content planning is often the biggest bottleneck for small businesses. You know you need to be visible, but the sheer volume of posts required across Instagram, LinkedIn, and TikTok is overwhelming.

In this guide, we’ll show you how to use FocalContent to automate the thinking process.

Step 1: Define Your Pillars

Stop thinking about “posts” and start thinking about “pillars.” What are the three core things your brand stands for?

Step 2: The 80/20 Rule

Spend 80% of your time on value and 20% on sales. AI can help you find that balance by categorizing your ideas automatically.

Step 3: platform-Native Content

A LinkedIn post is not an Instagram caption. Learn how to repurpose your core ideas while respecting the “vibe” of each platform.